Our Story
EVERY GREAT STORY STARTS WITH A TANK.
In early 2019, a simple question was asked between two friends: "Can a tank be registered on Uber and operate in London?" The answer: "I dunno"
Not having that answer, gave us everything we needed to pioneer a tradition of content that goes viral.
Creating films that touch on our culture's most interesting conversations allows our partners to engage and reach new audiences.
Thumb-stopping content is at the centre of everything we do. From driving tanks through central London to running half-marathons in Heathrow's Terminal 5, we are impossible to ignore.
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Josh Pieters & Archie Manners
Goon Squad's Co-Founders Josh Pieters and Archie Manners run the Josh & Archie Youtube Channel, where they have created some of the 21st Century's most viral content. From bagging the world's first interview with Tiger King's Carole Baskin to flying Katie Hopkins 4000 miles to call her something rather rude, their work regularly features in international media and has seen them feature on a multitude of global television shows and the channel boasts almost 1.5 million subscribers.
South-African born Josh started the channel in 2015, before joining forces with Archie to create Goon Squad Productions. In addition to hosting Josh Investigates on Comedy Central, Josh has extensive social media reach across Instagram and Twitter, giving him a unique understanding of the internet-age. Archie is a professional Magician, who performs at private events across the world, and has extensive Television experience, having starred in Trickheads for Comedy Central, and hosted MTV International's The Royal World and E4's Look into my Eyes.
Having found success on Youtube, Josh and Archie founded Goon Squad to bring together the finest minds in UK entertainment to work on the Josh & Archie Youtube Channel, their own Television formats and a limited number of corporate clients.
Tom Willows
As an award-winning director and editor from South Africa, Tom Willows has floated between virtually every role on a film set. With a Bachelors Degree in Film Production and Theatre from the University of Cape Town, Tom has also lectured documentary film making at CPUT. Boasting a long list of corporate clients that have turned to Tom to direct their corporate documentaries, he has worked with the likes of Red Bull, BNP Paribas, Unilever and the BBC just to name a few.
With experience in documentary, corporate and creative filmmaking, Tom has directed music videos, television advertisements and long-form cinema, with people such as Usain Bolt, Richard Branson and Hakeem Kae-Kazim all stepping in front of his lens.
Cathy Williams
Cathy joins the Goon Squad Team as our Senior Editor after a decade of experience editing across online and TV. Before joining the team, Cath looked after clients including BMW, Ben & Jerries and Greenpeace, before rising to Head of Production for BOSH!, one of the world’s largest food YouTube Channels.
Cathy works across the Goon Squad portfolio, with a particular focus on our Corporate Work. Working alongside our Director of Photography, she is also a skilled camera operator who assists on our multiple shoots.
Goon Squad specialises in creating innovative and disruptive content for companies looking to advertise in an engaging and provocative way. From consultation and pitching through to production and launch, Goon Squad work closely with clients to ensure that their message and brand identity is projected faithfully, whilst still placing entertainment at the heart of each project.
They have already worked with some of the biggest brands on the global stage, as well as working closely with start-ups looking to stand out in an increasingly saturated business space.
Clients Include:
