TWO CHICKS DATING CAB
Brief
Make it clear that with Two Chicks egg whites protein can be easy, while featuring Two Chicks sponsored Black cabs which were cruising around London at the time.
Concept
Our concept was built on a simple truth: dating is hard, but getting your protein shouldn’t be.
To bring this idea to life, we created a playful, Two Chicks themed dating show set in the backseat of one of their sponsored London Black Cabs.
The format saw singles meeting for the first time in the iconic cab setting, sparking genuine, often hilarious conversations that highlighted just how tricky (and relatable) modern dating can be. Meanwhile, the ease and convenience of Two Chicks’ protein products served as the perfect counterpoint showing that while love might be complicated, getting your protein fix doesn’t have to be.
The result was a fun, highly shareable piece of branded content designed to resonate with busy, health-conscious consumers while bringing the brand’s cheeky, authentic voice to life in a memorable and distinctly London setting.
Result
The final piece delivered a hilariously relatable, Two Chicks–style twist on Love Island, complete with all the awkward first encounters and playful banter you'd expect only set in the backseat of a London Black Cab. The result was authentic, entertaining, and perfectly on brand, resonating strongly with audiences and racking up over 200,000 views on Instagram.