DASH into the Lime light
Revolut
To launch Dash Water's lime flavour, Goon Squad created a 6-Part series interviewing people who have found 15 minutes of fame in the most unlikely of circumstances. This one day shoot provided Dash with 6 pieces of brilliant content that put their new flavour on the map.
Prince Harry
The Result
The online series was quickly followed up with a guerilla-style stunt at Prince Harry's case at the High Court. Developed, executed and uploaded in under 24 hours, the footage received 15 million impressions
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25 million people reached.
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Over 8,000 social shares.
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450,000 likes + comments across TikTok and Instagram
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Featured on BBC News, Sky News and the Daily Mail
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Biggest ever recorded week of Dash Web shop sales.
The Poker face x Harry Clark
The Moju ginger shot is an iconic drink that is not for the faint hearted. To highlight the incredible kick and hard to handle nature of the fiery shot we enlisted the services of the best in the business at keeping his thoughts to himself. Harry Clark, the 2023 winner of the BBC hit show "The Traitors".
The Result
The campaign did not stop with Harry, we took the idea on by recruiting those who would see themselves professionally trained in 'keeping a straight face'. For Example, a real member of the Kings Guard.
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178,000 Views on Instagram
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1,285 Likes
Crowdfunding Campaign
In May 2022 Goon Squad took a very fresh approach to helping Plant-Based meat company - THIS in their crowdfunding campaign on Seedrs. This video helped THIS raise over £8 Million at a £150 Million Pre Money Valuation.
Mince Launch
In a daring stunt to promote the launch of THIS Co's new Plant-Based Mince the Goon Squad team took a trip to Amsterdam. They were equipped with a replica Vincent Van Gogh painting, which they customised slightly to become a "Mincent Van Gogh" painting.
The team snuck into the real Vincent Van Gogh museum and placed the replica on the wall. On lookers stopped and starred at the incredible artwork created by Mincent himself!